# Single Women Deserve Honeymoons Too—Here's How to Plan One
SELF magazine promotes the "we-moon," a solo travel concept for single women that mirrors traditional honeymoon experiences. The publication frames this as a deliberate rejection of the assumption that romantic vacations require a partner.
The we-moon addresses a cultural gap. Travel industry marketing heavily targets couples and families, leaving single women with fewer curated options despite comprising a substantial travel demographic. Solo travel offers documented mental health benefits, including reduced stress and increased self-confidence, according to travel psychology research.
Planning a we-moon involves identifying personal travel goals rather than couple-focused activities. Women can prioritize experiences like wellness retreats, adventure travel, cultural exploration, or leisure without compromise. SELF recommends budgeting strategies specific to solo travelers and destination selection based on safety ratings and solo-traveler community presence.
The we-moon challenges outdated narratives linking vacation quality to relationship status. Single women control their itineraries, pace, and spending without negotiation. This approach normalizes solo travel as a valid life experience rather than a substitute for coupled vacation models.
The concept gained traction as pandemic-era travel restrictions lifted and solo female travelers increased significantly.