Laura Geller, the renowned makeup artist and beauty entrepreneur, offers practical guidance for applying mascara to mature eyes, where application technique becomes increasingly important.
As eyes age, the skin around them loses elasticity and lashes naturally thin. Geller recognizes that standard mascara application methods often fail to flatter mature eyes. She emphasizes that proper technique can transform how mascara looks on aging skin.
Geller's approach focuses on intentional placement and product choice. She recommends starting with an eyelash curler before applying mascara, a step many people skip but one that opens up the eye area and makes lashes appear fuller. Curling lifts the lashes away from the lid, creating the illusion of more volume and brightness. This becomes especially valuable when natural lashes lose density with age.
Product selection matters equally. Geller suggests choosing mascaras formulated for mature skin that won't clump or settle into fine lines around the eye. Lightweight, volumizing formulas work better than heavy formulas that can weigh down thinning lashes. She also recommends considering waterproof options, which hold their shape longer throughout the day without smudging on delicate under-eye skin.
Application technique itself requires patience. Geller advises using a light hand and applying mascara in thin, deliberate coats rather than one heavy application. She suggests using an old mascara brush to comb through lashes after application, separating them and removing excess product that can make lashes look clumpy.
Geller also addresses the lower lash line. Many people skip this area on mature eyes, but she notes that applying mascara to lower lashes actually brightens the eye and makes them appear larger. Using a light hand on the lower lashes prevents the heavy, aged appearance that thick mascara can create.
These adjustments require minimal additional time but yield