# Makeup Artist Laura Geller Shares Under-Eye Concealing Strategies for Mature Skin
Laura Geller, a renowned makeup artist and beauty entrepreneur, has shared practical approaches to concealing dark circles and fine lines under the eyes, a concern many women over 50 face. Geller frames this as a "daunting task" that requires specific technique and product knowledge.
The under-eye area presents unique challenges for mature skin. This delicate zone experiences natural volume loss with age, skin becomes thinner, and fine lines deepen. These changes make conventional concealing methods less effective and sometimes counterproductive. Heavy products can settle into creases and actually emphasize wrinkles rather than hide them.
Geller's approach emphasizes preparation and product selection. Proper hydration forms the foundation. She recommends applying a nourishing eye cream before concealer to create a smooth base and prevent products from clinging to dry patches. Dehydrated skin magnifies the appearance of fine lines, so this step directly impacts how well concealer performs.
When selecting concealer, Geller advises choosing formulas specifically designed for the eye area. These products tend to have lighter textures that won't cake or settle into wrinkles. Shade selection matters significantly. She suggests using a concealer one shade lighter than skin tone to brighten the area, but not so light that it creates obvious contrast.
Application technique determines success. Geller recommends using a damp beauty sponge or brush to apply concealer in thin layers rather than one heavy coat. Tapping rather than rubbing helps the product adhere without disturbing fine lines. She suggests focusing concealer placement strategically. Dark circles typically sit directly under the eye, while fine lines fan across the area. Targeting these zones separately yields better coverage.
Setting concealer lightly with translucent powder prevents cre